When it comes to the restaurant industry, customer satisfaction is one thing you can’t take granted for. Happy customers are more likely to make a purchase and recommend the restaurant to their friends and colleagues.
Generally, restaurants opt for specially-designed surveys like PublixSurvey Store Survey to collect feedback from their clients. They use that feedback to make future improvements. But restaurants don’t deliver high-caliber experiences on their own. Yes, you got it right. They look to their diners for direction and guidance. This is why it’s extremely important that you pay attention to the restaurant survey forms that you generally receive at the end of your dining experience.
In this post, we’ll have a look at 5 questions you can’t afford to ignore while filling out restaurant survey.
1. How well does our service meet your needs?
This is an all-inclusive question nonetheless distinct enough to provide actionable feedback. By accurately answering this question, you can clearly explain your expectations both in terms of the product and service to the restaurant’s administration. Make sure to give an in-depth answer to this question. You can even make a list of suggestions to communicate your preferences to the top management.
Your negative response could be considered as an indication that they need to change their training programs or allot more time into explaining their policies to the staff. Moreover, they can also consider revising their restaurant menu or think about shuffling their chefs or personnel if food quality or menu design isn’t up to the required standards.
2. If you are given a chance to change just one thing about our product/service, what would it be?
Here, you have to clearly address just one point you would love to change if things are in your hands. That could be anything, a flaw in the restaurant service, unappetizing food, inadequate air-conditioning, smaller portion size or any other important aspect which according to you wasn’t up to the mark. This way, the restaurant management would be able to focus on a few specific areas and won’t consider your feedback as a general opinion.
3. How would you rate the value for money?
That is a very powerful restaurant survey question. Restaurants generally use this question while considering any adjustments to the current price structure of their product or service. If the feedback you provide proves that the product or service is very costly, the management might consider revising their prices.
Thus, make sure to sound practical and give your genuine opinion only. For instance, if you’re paying $400 to indulge in some of the great food accompanied with a bottle of Wine or Champaign, it wouldn’t make sense to lodge a complaint. However, paying similar amount for two legs of grilled chicken is definitely insane.
4. How Was Your Online Reservation Experience?
There are restaurants that accept online orders or offer reservation or home delivery facility. The customer surveys of such restaurants usually include a question about your experience regarding online reservation/delivery/order services. By precisely responding to this question you can help restaurant examine the value of those online platforms. Are buyers having a difficult time using this latest technology? Are customers even using those apps and platforms at all? Your responses will let the management know if any glitches need to be sorted or if they should consider switching their services.
5. How Likely You Suggest Our Restaurant to Family and Friends?
This question gives you an opportunity to express your sentiments about the restaurant service. A positive feedback is an indication that the restaurant service is on track to establish a long-lasting foundation of brand supporters. Similarly, a negative answer would be a warning sign for the restaurant that their service is declining. Make sure to fill out a follow-up questionnaire to further elaborate your answers so that the management could get a better idea about your experience.
The data you provide in restaurant surveys point towards solutions that will allow the restaurant management to take appropriate steps to improve their service in order to provide amazing dining experience to their customers. Just be certain to provide your honest opinion so that you can actually help a place to succeed and grow as a service venture.