Brussels is home to some of the best startups the country has ever seen. Yet, reports say that one in three small businesses is in danger of shutting down. The reasons are primarily financial, or related to poor marketing efforts.
If you are contemplating a marketing strategy for your Brussels business, now is the time to look into flyers. Increasing sales with flyer or brochure marketing is an offline method that has been effective for ages.
So, here’s how to make more money by designing an innovative flyer Brussels:
Understand Your Audience
The first step is to know and understand your target market. Do you make kids’ toys and games or sell children’s art supplies in Brussels? Then, your target groups are students and families. If you bake and sell confectioneries, your target market would be families and young adults.
Next, narrow down the groups further based on age, gender, interest, subject, etc. Finally, get into their mindsets and think of the reasons they would want to buy your products. You can also speak to focus groups in neighbourhoods, such as Etterbeek or Zaventem, to understand the psyche of your target consumers.
Use Relevant Images
One picture can convey more than a thousand words, but not if it is the wrong image. Choose something the customer would want to see. It would also be wiser to choose an image that’s age and gender-neutral, as you do not want to bring unnecessary negative attention to your business by using an image that some perceive to be offensive.
For instance, instead of your building photos, emphasise your products and processes. Let your flyer and the images speak for your Brussels-based bakery selling Belgian waffles. Images like assorted spreads and desserts resonate with the readers, making them more likely to visit your store and purchase your products.
Write Customer-Focused copy
Your content must be brief and catchy at the same time. You must avoid explaining your specialities in intricate detail, and instead, focus on what makes them special or unique from your competitors.
Choose Clear Calls to Action
The primary goal of flyer marketing is to increase conversion. Hence, a clear and unambiguous call to action is a must for any flyer. Include your phone number and email ID so that people can reach you easily.
The caption, too, has to be prominent and legible. Use fewer words to make a huge impact. For instance, don’t say, “The Best Bed & Breakfast with Cheap Rates in Anderlecht,” but use “Cozy & Affordable Homestay in Anderlecht.”
You can elaborate further on the flyer depending on the space and design used. Here, you can put the typical elements that go on a sales brochure. Also, avoid exclamations and words in all uppercase if you can.
Get a Professional Overall Look
Using cheap materials or template designs ripped off the internet can make you look untrustworthy. Especially if you design and distribute your flyer in Brussels, you should take many considerations into account.
Ensure readability, feature-rich content, colour contrast, etc., because Brussels consumers are a busy bunch. They are always on the go and have about five seconds to skim your flyers.