Writing a product review may seem like a piece of cake to you. However, you need to know that not every product review on the internet actually sells. From a business point of view, product reviews are rather important. It helps you understand how well the product will sell in the market and how it can help you generate review in the long run. At the same time, product reviews are extremely useful from a buyer’s point of view. A good quality product review (click here to see samples) can actually tell you whether a specific product is really good or just a waste of time and money. How much can a specific product fulfill your needs is also answered by a good review.
Detailed Steps to Write a Proper Product Review
If you search on the internet, you will come to know that finding a proper product review is not a simple task. Most of the time you will come across reviews that are utter nonsense and reading them will result in a waste of time. If you wish to write good quality product reviews that will actually sell, follow the steps that have been discussed below.
- Include A Summary Box: If you come across any good quality product review, you will find a product summary at the very top of the review. This summary box helps to capture highly motivated buyers who wish to get a quick and genuine opinion before deciding to buy a product. The product summary will also talk about the product in a gist. A proper product summary box will have 6 basic elements. Firstly, it will have a short sentence that will identify the product and also its uses. Secondly, it will have the product ratings under various headings such as support, value for money, and effectiveness. Thirdly, it will have a summary of the pros and cons of the product in question. Fourthly, it will talk about the entire review in short and the use of a character count is beneficial to help you keep track of the number of words and characters you use. Fifthly, the summary box will have a CTA. Lastly, it will talk about the price of the product.
- Show Some Empathy to Your Readers: There are some readers who actually read product reviews. They are there to read your content. It will be a good idea to get personal with these readers in order to stand out from your competitors. You will seldom come across product reviews in which the writer is more interested in solving your problems rather than rattling about the product features. It is important for you as a reviewer to remember that readers are not just interested in knowing the features of a product. They can easily do so from the website of the seller. They actually wish to know whether the product will solve their day to day problems or not. Apart from knowing the cool things products are designed to do, readers wish to know how well a product can perform in real life.
- Point out The Real Users of a Product: This is probably one of those things that most of the reviewers miss. You will often find reviews that are meant for everyone even if most of the people will not be able to use the product the right way. The end result is millions of people who waste both their and your time reading the review. Thus, it is always a good idea to write reviews that clearly point out the target market of the product. All you need to do is include a specific section in the entire review that will speak about the people the product is designed for in real life. As a result of this, your review will qualify prospects and it will also build credibility.
- Give A Proper Solution: People read reviews if they know they have a problem and wish to get a proper solution for it. They will come to read your reviews if they trust you as a good reviewer. This is the best chance for you stand up with a proper and useful solution to their problems. one way to do this is to give a brief overview of the product to your readers. Tell them what all are included in the product, what the product is really capable of doing, and the type of results users should expect from it.
- Point out The Relationship between the Benefits and the Features through Case Studies: A major section of a product review is to explain the benefits and features of a product. This is where most of the reviewer’s lack. They simply list out the features and benefits one at a time. The end result is less inspiring to a reader in general. The best way to explain about the benefits and features of a product is to show how they can easily solve your problems. This can easily be achieved by creating a case study within the review. As a result of this, you can easily accomplish 2 things. Firstly, it will show the way a product will really work in actual life. Secondly, it gives plenty of value to your readers and builds their trust.
- Provide Social Proof: It can easily be said that social proof is the third pillar of persuasion. This can easily set your apart from your competitors who normally come up with dumb product reviews. Most of the dumb review sites make use of spun content that are user generated. In order to fulfill this aspect of writing a good product review, you can start off by including reviews and quotes of several other users. You may also add some reviews that are posted by power users. You also have the privilege of using giveaways getting more social shares. It is needless to say that with a higher social share it will automatically result in higher popularity.
With these easy to follow steps, coming up with a proper and useful product review is a very simple task. However, do remember to write from a user’s prospective.
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