The YouTube reviewer community has exploded onto the scene, and companies are all vying for the top stars to review their product before the competition has a chance to realize what just hit their sales figures. Online reviewers have so much power in their hands, because at heart, every consumer is full of anxiety and whether they will or won’t like a product; the potential of wasting hard earned money plays precedence in decision making. If you’re not ready to be on camera talking about what you like and don’t like about a product, you should set up a blogging website where you go into minute details of each feature. But before you do, there’s a checklist of things you must perform and be comfortable doing so.
Credit – PDPics
You can only demonstrate to your audience that your review is reliable, and conducted with integrity and honesty if you have researched almost everything possible about the product before you sit down to write. Your review won’t be the only one potential customers refer to, so without the proper knowledge and history of the brand or style of product, readers will pick up on inaccuracies, and the bond of trust will be broken.
- Approach the review in an expert fashion, with the noting of the history of the product, it’s evolutionary stages of development and updates its former sales figures.
- Read the manufacturer’s website as well as the information included with the product to get a well-rounded description of the aims of the product
- Readers will often question what they’re reading if the review reads like an observation, consumers want real-life experience behind your words, so use the product yourself.
- Transparently compare it to the competition, and do more research into what other brands offer. The benefits and flaws must be put in succinct bullet points to show the very evident contrasting features.
Photo by – Mbiama
Be balanced and fair
When you’re reviewing a product that you’re familiar with, you may find you have a mind memory map connection with it. This might release emotions attached to it which you don’t want to let out or get in the way because your judgment will become clouded. Relinquish any predisposed bias before using the product.
- It’s very prudent if you talk about the things you didn’t like about the product with productive criticism; avoid sounding bitter or ratty when doing so.
- Equally important is to not bow down to the brand or product with lumping it with excessive praise, readers can small bias a mile away. For an example of a balanced review read more about Scholly.
- Rival the negative aspects with the positive and compare it to the next best thing i.e. its direct competition, above all else be fair but don’t recommend the comparison item until you’ve reviewed that too.
Image source – Max Pixel
Know your target audience
Putting pen to paper or fingers to keyboards is a pretty aimless exercise if you don’t know who you’re supposed to be targeting with this review.
- Ask yourself, who would buy this item, and what purpose would it serve in their life. For example, who would buy a peach-colored foundation? The answer would be close to someone who has really pale skin and wants to contrast their bronze foundation with a splash of pink. Or what kind of person would buy a Nike air trainer? Most likely, someone who wants to get in shape but needs the extra padding because their joints aren’t as strong as someone who works out a lot.
- Ask yourself what location and culture are this product made for? Can you get this product overseas? And if so, where from? If you’re reviewing an entertainment product like a new movie, who would go to see it and why?
- What particular audience group from your previous reviews would be more inclined to read your review, i.e. are they connoisseurs?
Conclusion and publishing
In the conclusion, summarize the benefits and the shortfalls of the product, and evaluate whether you would recommend it to a close friend. Do the features and use, live up to the hype and promises the company makes on their website or advertisement? Marketing companies want you to communicate your honest opinion on whether the price bracket and market competition, lead you to believe it’s worth the money.
When publishing your article, don’t forget to hashtag and tag your piece appropriately; include the industry, the brand, product, style and possible an event that is somehow linked. For example, if you’re doing a review of shoes, perhaps a fashion show is currently ongoing with which you could utilize your piece. This goes without saying but, always double check your grammar, spelling, punctuation and proper paragraphing. Use royalty free pictures if you need to, but since it’s your review, include your first person experience by taking a photo of the product and yourself using it to add authenticity.